up arrow
Website Redesign

Refreshing SmartFinancial’s
Brand and Website

DATE
2021
MY ROLE
UI/UX Designer
TOOLS
Figma
OVERVIEW

SmartFinancial

SmartFinancial is a fast growing tech company helping insurance shoppers connect with the right insurers to help them make smart insurance decisions. The company is going through constant growth and need strong brand recognition and web presence.

I was tasked to revamp some of SmartFinancial’s existing web pages: about, career, and home.
SMARTFINANCIAL WEBSITE

Redesign Home Page Icons

The brand previously had a pink and mustard yellow color palette. We wanted to establish a stronger color palette that would reflect the current times. I was tasked to update and redesign the icons on our home page.
Original
Final Design
Final Home Icons
SMARTFINANCIAL WEBSITE

About Page

SmartFinancial wanted to update the about page to show who we are and what we do as a company. We wanted to show our incredible team, stats, and impact we have in the insurance industry.
Original
Final Design
SMARTFINANCIAL WEBSITE

Careers Page

Because the company was growing at such a fast pace, we wanted to mirror that growth and update the brand to attract potential partners and employees. Our goal was to showcase the benefits and perks working at the best insurance company.
Original
Final Design

Thank you for scrolling!

More UI / UX Projects

PROJect 2

The Roots Intranet

The Roots Intranet is Leaf Group’s redesigned personal computer network where employees can access company documents, information, and updates. Take a look at the project that helped jumpstart my interest in UI/UX.
View Project
PROJect 3

Metro Case Study (iOS)

GoMetro is a mobile application that helps Metro riders plan their trip around the city of Los Angeles. Read how I've enriched Metro's riding experience.
Read Case study

Other Work

Meraki Chocolate

Branding, Packaging Design
View Project

Sticky Grams

3D Modeling, Branding, Packaging Design, Marketing
View Project

Leaf Group Rebrand

Branding
View Project

Society6

Social, Email Marketing
View Project

Let's Connect!

aluu.designs@gmail.com
(feel free to chat with me about anything)
© 2020 Alexis Luu. Built with lots of TLC ✨