Leaf Group’s Front Desk at Santa Monica, CA Headquarters. Photo Credit: Leaf Group

CLIENT + Timeline

Leaf Group, 2017

Team

Mark Gumayagay, Sr. Director, Creative
‍Alexis Luu, Associate Designer

My Role

Branding, Conceptualizing, Visual Design

OVERVIEW

Leaf Group Rebrand

In the beginning of my internship, I was extremely blessed to be a part of the rebranding process for Demand Media. My creative director and I spent about four solid months pulling together a whole new logo and branding system for the company.

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Who is Leaf Group?

Leaf Group Ltd. is a diversified consumer internet company that builds enduring, creator-driven brands that reach passionate audiences in large and growing lifestyle categories, including fitness and wellness (Well+Good and Livestrong.com), and art and design (Saatchi Art, Society6 and Hunker). Leaf Group teams are around the world. For more information about Leaf Group, visit www.leafgroup.com.

Before

After

Leaf Group's Logo Inspiration

Logo mark

Logo Type

Leaf Group’s Business Cards. Photo Credit: Leaf Group

Defining the Visual Language

A Brand Style Guide

Leaf Group Studios at Santa Monica, CA Headquarters. Photo Credit: Leaf Group

Brand Application

LG Website and Branded Items. Photo Credit: Leaf Group

Leaf Group's NYSE

Leaf Group celebrates the company’s name change and corporate transformation by ringing the opening bell at the New York Stock Exchange. Below are series of videos and assets I designed for the NYSE event.

Photo Credits: NYSE, Leaf Group, and ABC

UI / UX Projects

PROJect 1

SmartFinancial Website

SmartFinancial is a fast growing tech company and is going through constant growth and need strong brand recognition and web presence.

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PROJect 2

The Roots Intranet

The Roots Intranet is Leaf Group’s redesigned personal computer network where employees can access company documents, information, and updates. Take a look at the project that helped jumpstart my interest in UI/UX.

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PROJect 3

Metro Case Study (iOS)

GoMetro is a mobile application that helps Metro riders plan their trip around the city of Los Angeles. Read how I've enriched Metro's riding experience.

Read Case study

Leaf Group Rebrand

Who is Leaf Group?

Leaf Group's Logo Inspiration

Defining the Visual Language

Brand Application

Leaf Group's NYSE

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UI / UX Projects

SmartFinancial Website

The Roots Intranet

Metro Case Study (iOS)

Other Work

Meraki Chocolate

Sticky Grams

Leaf Group Rebrand

Society6

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